Case Study: Greater Boston Food Bank
Case Study: Greater Boston Food Bank
360MatchPro by Double the Donation helped Greater Boston Food Bank increase their matching gift revenue by 56%.
$661,000
matching gift revenue growth
$790,000
match-eligible dollars identified
43%
matching gift email open rate
In this resource you will find:
The details of Greater Boston Food Bank's matching gift strategy implementing 360MatchPro by Double the Donation
Key matching gift success metrics from Greater Boston Food Bank's 360MatchPro results
The impact 360MatchPro matching gift automation has had on Greater Boston Food Bank's mission
What challenge was The Greater Boston Food Bank trying to solve?
The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. Before connecting with Double the Donation, GBFB previously pursued matching gift requests, but they did not meet their match potential without having a robust, automated outreach strategy. As a result, they needed a solution that would allow them to identify match-eligible donors, drive their matching gift requests, and create sustainable strategies using actionable insights.
How did Double the Donation help The Greater Boston Food Bank address this challenge?
360MatchPro enables The Greater Boston Food Bank to streamline the fundraising process in their donation flow by allowing donors to easily enter their employer name and receive a matching gift submission link and guidelines following their contribution. This automated process made it easy to find matching gift opportunities, then automate follow-up strategies.