In this resource you will find:
What challenge was The Greater Boston Food Bank trying to solve?
The Greater Boston Food Bank is the largest hunger-relief organization in New England and among the largest food banks in the country. Before connecting with Double the Donation, GBFB previously pursued matching gift requests, but they did not meet their match potential without having a robust, automated outreach strategy. As a result, they needed a solution that would allow them to identify match-eligible donors, drive their matching gift requests, and create sustainable strategies using actionable insights.
How did Double the Donation help The Greater Boston Food Bank address this challenge?
360MatchPro enables The Greater Boston Food Bank to streamline the fundraising process in their donation flow by allowing donors to easily enter their employer name and receive a matching gift submission link and guidelines following their contribution. This automated process made it easy to find matching gift opportunities, then automate follow-up strategies.