Case Study: Humane Society International

Learn how Humane Society International increased their matching gift revenue 17% in year 1 thanks to Double the Donation.


match-eligible donations identified in one year


automated matching gift emails delivered

In this resource you will find:

Why Humane Society International chose Double the Donation as their matching gift partner
The story of HSI's matching gift campaign

Results and statistics from HSI's matching gift efforts using 360MatchPro by Double the Donation

What challenge was HSI trying to solve?

Humane Society International relies on a large number of individual donors for their fundraising. While the organization has brought in employee matching gift revenue over the years, HSI hadn’t made matching gifts a priority. HSI faced the challenge of not being able to identify match-eligible donors, and following up across thousands of donations would be a manual and exceedingly time-consuming task. HSI needed an automated system for identifying and following up with match-eligible donors to grow its revenue.

How did Double the Donation help HSI address this challenge?

With 360MatchPro, all matching gift opportunities are identified and pursued automatically. There are multiple matching gift identification methods, automated email triggers and timing, and streamlined matching gift submissions. Plus, all of these communications between donors and HSI have been customized to match the organization’s existing branding and messaging.

What does Humane Society International have to say?

We’ve been ramping up our usage of 360MatchPro over the last year. Thus far, 360MatchPro has increased HSI’s matching gift revenue 17% in year 1! 360MatchPro utilizes best practices through incorporating matching gifts into the donation process and sending post-action emails to remind donors to have their company match their gift. Double the Donation’s support team was exceptional in implementing on our web pages and working out the tweaks.

Ken Waldrop, Humane Society Program Manager, Workplace Giving