Case Study: University of Georgia
Case Study: University of Georgia
University of Georgia found $1.3 million match-eligible donations in less than 12 months with 360MatchPro by Double the Donation.
26,000+ donors
interacting with 360MatchPro
5,700
5,700
matching gift emails sent
32%
engagement rate with forms and guidelines
In this resource you will find:
The details of University of Georgia's matching gift strategy implementing 360MatchPro by Double the Donation
Key matching gift success metrics from University of Georgia's 360MatchPro results
The impact 360MatchPro matching gift automation has had on University of Georgia's mission
What challenge was University of Georgia trying to solve?
As one of the nation’s largest universities, the University of Georgia placed focus on matching gift marketing in efforts to take advantage of low-hanging fruit and generate incremental match revenue. But they wanted to raise even more!
How did Double the Donation help University of Georgia address this challenge?
Through leveraging 360MatchPro, University of Georgia integrated matching gifts directly into their donation process to automatically identify match eligible donors as they give and drive those donors to submit matches via automated reminders. In doing so, University of Georgia ended up with far more matching gift usage, increased donor submission, and detailed matching gift data at the donor level.