Tune into this session to learn strategies on how to:

• Navigate the future of search in the age of AI, understanding how the rise of ChatGPT and generative AI is changing user behavior while reinforcing why high-quality, intent-driven Google search remains a cornerstone of donor discovery.
• Leverage the Google Ad Grants program to secure up to $10,000 per month in "free" search advertising, allowing your nonprofit to dominate search results for mission-critical keywords without increasing your marketing budget.
• Construct high-performing landing pages designed to convert search traffic into action by utilizing clear value propositions, trust signals, and seamless user paths that move supporters from initial awareness to completed donations.