Tune into this session to learn strategies on how to:

• Deconstruct the anatomy of high-converting automated emails, identifying the specific subject lines and impact-driven CTAs that leading organizations use to move donors from "eligible" to "submitted" without manual effort.
• Implement sophisticated donor segmentation and timing by delivering personalized, policy-specific content and automated follow-up sequences (including deadline alerts) that capitalize on donor momentum while reducing message fatigue.
• Build a holistic marketing ecosystem that extends beyond the inbox, integrating workplace giving prompts into social media, print materials, and website touchpoints to ensure consistent brand identity and a frictionless submission process.