Tune into this session to learn strategies on how to:

• Bridge the "Data-Action Gap" by transforming underutilized donor information into immediate revenue, addressing the reality that while 73% of organizations aspire to be data-driven in their fundraising efforts, only 29% actually succeed in making that happen.
• Prioritize matching gift eligibility tracking as a core performance metric, moving beyond simple donation collection to identifying the "hidden" potential of every email domain and employer record in your database.
• Implement data-backed fundraising tactics, such as automated email triggers and data-backed corporate partnership proposals, to ensure your team focuses only on the highest-value corporate giving opportunities.